COGNITIVE DIMENSION OF MODERN ENGLISH RESTAURANT DISCOURSE IN THE INSTAGRAM SOCIAL NETWORK

This article is dedicated to the analysis of English-language restaurant discourse in social media platform Instagram. The study on Instagram important due growing popularity and their impact consumers. Restaurants use promote brand interact with consumers, while users discover new dining options familiarize themselves dishes atmospheres. examines cognitive aspect discourse, which includes language used create a certain image impression establishment's brand. Restaurant explored as specific type industry between its clients, can be presented various forms speech, such menus, dish descriptions, advertisements, customer reviews, conversations staff clients. Additionally, this investigates how restaurants taste perception visual impressions attract attention A qualitative quantitative texts was conducted using software for text statistical data. Using content method, key words phrases photo descriptions were identified, including delicious, mouth-watering, fresh, homemade, local, authentic, seasonal, tasty, vegan, gluten-free, luxurious, exclusive, intimate, romantic, friendly. research will help better understand consumers interaction also closely main trends business restaurants. has allowed obtaining more detailed information about preferences, well clients improve operations develop business.